Posted By john on 23rd October 2014
John Poole of Oakham Research presented “Market Research Secrets” at the Black Country branch FSB members evening in October. Running a practical session which demonstrated how market research can help small businesses, John started by asking attendees to answer a mini questionnaire which was then incorporated into his presentation.
“We make better decisions when we base them on the intelligence we gather. Better decisions help ensure future viability and better returns on investment” John explained. The presentation covered the technical aspects of market research together with understanding the psychology and human nature which can lead to false positives. Areas covered included Questionnaire Design, Sampling, Analysis and Insight.
The Powerpoint presentation can be found in the presentations section of the Oakham Research website.