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Who We Are

John Poole MBA, MMRS, MCIM, DipM – Managing Director

john-poole-profile-image-sJohn is the Joint Founder and Managing Director of Oakham Research. As a full member of both the Chartered Institute of Marketing and the Market Research Society, John has the ability to combine professional research techniques with a commercial and practical approach. Having completed his MBA at Aston University in 1995 he has since undertaken a number of research related roles which provide him with a depth of practical research and consultancy knowledge.

John has recently presented to students at Aston University, Cardiff University and Solihull College on the practicalities and methods of undertaking Market Research projects. John is a Member of the Federation of Small Businesses (FSB) and is Vice Chairman of the Black Country Branch and serves on West Midlands Regional Committee.

Financial Experience

Working for Staffordshire Building Society as Research Officer and Barclaycard Merchant Services, John understands research within the financial services market. He has also undertaken projects for regional building societies, insurance companies and finance organisations.

Automotive Experience

Having set up and managed the Customer Satisfaction Programme (CSI) for Audi UK and also managed the Renault UK customer satisfaction research, John has an enviable wider track record within the automotive sector. His clientside experience with Halfords Limited is further enhanced by project managing mystery shopping projects for SEAT UK and Audi UK.

Public Sector Experience

John has been responsible for a wide range of public sector consultations. Examples of projects include setting up the Bury Council Citizens’ Panel and Glasgow Housing Association Tenants Satisfaction research while at Lorien Research.

Retail Sector Experience

Working for Staples Europe Direct, John was responsible for understanding and developing the customer relationship model behind the direct mail campaigns. His work for research agencies has covered the customer journey for a range of high street organisations in the retail sector.

Lee Wedgbrow – Associate

Lee has spent over 20 years working within the Market Research industry. He began his career with ACNielsen working on the Liquor audits before being seconded to clients’ sites. Working across ‘Liquor, Confectionary and Holidays’ Lee was able to provide both support and training to clients.

At BMG Research Lee learned about the mechanics of Market Research from a data and staff management stance. Effectively becoming involved in any jobs which had a database, Lee designed databases for Direct Marketing and Market Research purposes. This included managing panels and training clients in data analysis and interpretation (in SPSS).

Lorien Research joined both the client and operational aspects of Lees experience together – managing key client relationships as well as day to day operational issues. Lee quickly identified process improvements and ensured that clients data was delivered quickly and accurately.

Ursula McNamara – Company Secretary

Ursula is responsible for the running of the Oakham Research office. In addition to her administative duties, Ursula assists with research projects and planning.