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Oakham Research featured in FSB Black Country Magazine

Posted By on 2nd August 2013

Oakham Research featured as the Member Spotlight in the January 2013 edition of the FSB “The voice of Black Country” (Newsletter of the Federation of Small Businesses, Black Country Branch covering Wolverhampton, Walsall, Sandwell & Dudley).

The article can be read below or for the full magazine download click on here

FSB Member Spotlight

Dudley based Oakham Research specialises in delivering value for money research on behalf of small businesses. Many small businesses do not undertake market and customer research which leaves them at a competitive disadvantage when competing with larger organisations. Most large organisations place the customer experience at the heart of their service offering and as such have a dedicated market research budget to deliver this intelligence.

The reasons why small companies don’t engage professional market research agencies fall into one of the following categories:

a) We can’t afford it! – Can you afford not to? How much will it cost to make the wrong decision? This includes wasted staff and management time, ineffective marketing and any print or production costs

b) We do it in-house using Survey Monkey! – There is a hidden cost of developing the questionnaire and programming it. The survey forms part of your communications strategy and a badly organised and scripted survey can damage your brand. Although there are a number of “free survey” suppliers, they often charge for logo’s and graphics to be used and will restrict the number of free responses (additional responses are charged per response).

c) We don’t see any value in it! – The value lies in godd decision making. It is the opportunity cost of ‘doing the wrong thing’ because you didn’t effectively predict the outcome. There is also the unquantifiable value of showing your customers that you value them enough to ask their opinion.

d) We already know what our customers think! – You may know how your customers have behaved in the past, but the market place can change. Understanding the current market and what the future requirements may be, is fundamental to long term stability.

If you would like to learn how Oakham Research can help you, contact John Poole on 01384 353910 or email


John Poole elected on to the FSB Black Country Branch Committee

Posted By on 2nd August 2013

15th November 2012 – John Poole of Oakham Research was elected on to the committee of the Black Country FSB at last nights AGM.

John commented “I feel that it is not only a priviliage to serve Black Country businesses as a Committee Member but it also demonstrates our committment to small businesses in this area. In setting up Oakham Research it was always my vision to bring market research expertise within the grasp of small organisations and sole traders. Large corporations have long known the value of fact based decision making and levered the benefits of consulting with their customers. This has given them a competitive advantage over smaller organisations. Our ability to deliver cost effective solutions to small businesses will help them to overcome this disadvantage.”


Oakham Research joins the FSB

Posted By on 12th June 2012

Oakham Research has become a member of the Federation of Small Businesses. Managing Director, John Poole commented “We felt it was important to join the FSB as Oakham Research primarilly provides market research services to small business. In our experience many small businesses feel that they are not able to utilise the market intelligence that professional research provides as the cost of undertaking projects is prohibitative. Oakham Research operate a lean management model which allows us to control our cost base. We do not have a central London office to support and we utilise a pool of research experts on a project by project basis. We pass this cost saving on to our customers with competitive rates for work undertaken. We call this Making Professional Research Affordable. For example our Oakham Engage web survey is delivered at a standard price of just £1,200. But while our costs are standard and transparent, our service is very much bespoke and personal to each client.”

Oakham Research provide web surveys, quantitative telephone postal and face to face surveys, focus groups, mystery shopping, geographic mapping, data analysis and interpretation.


Oakham Research presentations

Posted By on 28th November 2011

Oakham Research have published recent presentations by Managing Director John Poole on their website. This includes the presentation on the practicalities of Market Research to students at Solihull College and the event co hosted with Ask For Research at Aston University as part of their Global Entrepreneurship Week attended by local businessmen and Aston Alumni.

To view these presentations click on the Powerpoint Presentations link on the navigation bar.


Linkedin Page

Posted By on 15th August 2011

Yes the Oakham Research LinkedIn page now has 666 connections. Now while we may be devilishly good at what we do, we would like to move on. You can help us by connecting to Oakham Research on linked in.


Oakham on the Air – Again!

Posted By on 3rd August 2011

Oakham Research Managing Director, John Poole appears on the afternoon show this Friday (2.00pm) with Mark Williams on Bridge Radio to discuss business and talk about 4-4-400. (102.5 FM)


Oakham on the Air

Posted By on 29th July 2011

Oakham Research Managing Director, John Poole appears on the afternoon show (3.00pm) with Mark Williams on Bridge Radio to discuss the consultations for St John’s Church. (102.5 FM)


St John’s Church Web Survey Launched

Posted By on 20th June 2011

Oakham Research ‘St John’s Church Preservation Group public consultation web survey’ launched
Find out more about St John’s Preservation Group at

Oakham Research featured in the Dudley Chronicle…

Oakham Research featured in the Dudley Express And Star…


Oakham Research – Future of St John’s Church

Posted By on 7th June 2011

Oakham Research attending the public consultation on the future use of St John’s Church at St John’s Church Hall on 9th July 2011 between 2.00pm and 5.00pm. This is in addition to completing the web survey (